According to the J.D. Power ALG Residual Value Awards, the 2025 Hyundai Kona is the Electric SUV that’s expected to retain the highest percentage of its original manufacturer’s suggested retail price (MSRP) over three years. The little all-electric crossover currently starts at $32,875, already putting it in the affordable segment of EVs.
In this price range, slow depreciation is important as it affects overall vehicle value and total ownership cost. However, it’s worth remembering that, historically, EVs depreciate faster than other vehicles. The estimation of resale value is also an important part of brands determining lease costs. In theory, projected higher resale values should reduce lease prices.
Other Standout Performers Are Surprising
The EV section of the J.D. Power Residual Value Awards features other segments. The electric car the company believes will hold value best is the Dodge Charger Daytona – a car that hasn’t been released yet. For the Electric Premium Car award, J.D. Power is backing the Tesla Model 3. For the Electric Premium SUV segment, J.D. Power gives its Residual Value Award to the GMC Hummer EV SUV, and the GMC Hummer EV SUT is the pick for the Electric Large Light Duty Truck award.
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It’s worth remembering these awards are compiled using a list of mathematical probabilities that features a car that hasn’t been released and two incredibly niche vehicles that cost $100,000. But, residual value is important when it comes to affordable vehicles. Hyundai realizes this.
Hyundai Gets It
“At a time when affordability and low cost of ownership matter more than ever, this J.D. Power Residual Value Award underscores our commitment to delivering high-quality, desirable vehicles that meet the needs of our customers”, said Olabisi Boyle, senior vice president of product planning and mobility strategy at Hyundai Motor North America. “This honor reflects that listening to our customers helps us create standout vehicles in a competitive market. The Kona Electric is a great blend of style, performance, and long-term value.”
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Other Hyundai’s ranked by J.D. Power include the 2025 Hyundai Santa Fe and the 2025 Hyundai Ioniq 6, both coming in second in the midsize SUV three-row segment and the mass-market electric vehicle category, respectively. The latter has also been awarded the title of cheapest and safest EV in America in 2024.
Source:
J.D. Power
